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The web site blog.curate.co.nz states the following, "Mothers Day Gift Guide - 3 of 3." We noticed that the website said " Mothers Day is less than two weeks away." It also said " Avoid the last-minute dash to the supermarket for a cheesy card and a bouquet of been-sitting-out-for-too-long flowers with these gift ideas. Because at the end of the day, mum would be happy with a card and a hug but shed be even happier with one of these! 1 Murphy Richards Kettle." The header had the block nz as the highest ranking optimized keyword. This keyword is followed by as seen on the block, home decor, and theblocknz which isn't as urgent as the block nz. The other words blog.curate.co.nz used was asseenontheblock.